ACTION/REACTION TECHNOLOGY™

The genius behind the Newton running shoes is the patented Action/Reaction Technology™. When using the ultra-efficient Land-Lever-Lift midfoot or forefoot running gait, the technology absorbs and then returns your own energy back to you. It's not fancy technospeak, and it's no gimmick. It's a revolutionary way of building a running shoe based on Sir Isaac Newton's third law of motion – "For every ACTION, there is an equal and opposite REACTION." Loosely translated, it means you get a boost of forward energy with every single stride you take.
How it Works
When your midfoot/forefoot LANDS on the ground, the technology's four external actuator lugs are pressed into hollow chambers inside the shoe's midsole via an elastic membrane. (ACTION). This movement is the shock absorption part of the system. The highly energized membrane supporting the lugs causes them to load up with energy.
As your forefoot levers inside the shoe, the lugs release their stored energy and LEVER you forward.There is a final burst of energetic return (REACTION) from the Action/Reaction Technology™ as you LIFT your knee and begin a new stride.
Most running shoes use various forms of air, gel, foam or plastic to counteract the foot's impact and response with the ground. But none of these materials capture and return energy with the liveliness of our responsive Action/Reaction Technology™. We've spent over 12 years researching, developing and refining our technology. With independent laboratory testing, 9 US Patents (other US and foreign patents pending), world records and PR's, Newton shoes are showing results superior to any other running shoe technology.
Sir Isaac Newton's third law of motion is the inspiration for our Newton Action/Reaction Technology. Replacing the foam and inherent energy loss of traditional running shoes.



